If Not Now is a Berlin based journal for constructive culture, serving content that responds to the circumstances of our time. 
Each issue investigates one topic deeply through art, photography, literature, interviews and storytelling, forming an archive of social and environmental progress, a platform for investigation and query and an opportunity to engage with diverse truths.

Humans are highly adaptive, resourceful and resilient in the face of change and challenging circumstances. If Not Now serves to demonstrate this with a curious and philosophical approach, investigating why we set out to address the problems that we do and how we choose to live our lives accordingly. 

'If not now'  is therefore a call to action on the circumstances of our time, but even more so a call to action on our values as authentic beings, and living our truths.



Elke Numeyer-Windshuttle

Editor in Chief
Creative Director

Ashley Parsons

Contributing Editor

Ying-Di Yin

Contributing Editor 

Christian Kirch-Knudsen

Contributing Creative Director

Pam Van Delyra

Brand & Partnerships

Carlo Molino

Brand & Partnerships




Do You Read Me

Auguststraße 28
10117 Berlin, Germany

Motto Berlin

Skalitzer Str. 68
10997 Berlin, Germany

Buch Bund

Sanderstraße 8
12047 Berlin, Germany


Sønder Blvd. 53, 1720 København, Denmark

Copenhagen Contemporary

Refshalevej 173A, 1432 København, Denmark

SUPeR Bookstore

Blågårdsgade 31C, st, mf, 2200 København, Denmark

Storm Fashion

Store Regnegade 1, 1110 København, Denmark

Darcy's Kaffe

Rantzausgade 2, 2200 København N, Denmark

Bjørk Firenze

Via dello Sprone, 25R
50125 Firenze, Italy


Krukmakargatan 24
118 51 Stockholm, Sweden



Collaborations & Advertising

If Not Now welcomes collaborations and advertising proposals from sustainable and ethically-driven brands, companies and organisations. Please get in touch at info@ifnotnowmag.com.


Open Positions



Submissions are currently closed. Open calls for INN.03 will be announced in spring 2024.